In the emerging happiness economy, leading happiness-centric organisations have espoused values in nurturing a culture in delivering happiness to their employees, customers and the community.
How can an organisation go about delivering happiness to its employees, customers and the community? This question was discussed and answered at the 3rd run of "The Customer Happiness DNA" workshop held at the National University of Singapore for non-academic staff on 22-23 July 2013. The workshop focused on the concept of the customer happiness DNA, which is a holistic approach for aligning and internalising individual’s attitude, emotions and habits to deliver happiness in customer experience.
At the workshop, participants learn to:
- Appreciate the raising importance of customer happiness in an experience-centric economy;
- Understand the types and dimensions of customer happiness;
- Understand the impact of attitude on customer happiness;
- Understand, manage and add emotional value to customer happiness; and
- Apply the customer happiness DNA to deliver happiness in customer experience
 |
| Participants mapping their emotional experience after a mystery service audit |
 |
| Participants mapping their emotional experience after a mystery service audit |
 |
| Participants mapping their emotional experience after a mystery service audit |
 |
| Participants mapping their emotional experience after a mystery service audit |
No comments:
Post a Comment